Results and impact:
We saw a 20% increase in the conversion rate, we also found that a high number of users who had both Roomba and purifier products used the new features where they could manage both products to get the most out of their home cleaning project. In addition, the significant changes to some of the features and screens in the app led to a decrease in the number of questions about how the platform worked, especially the onboarding, which initially seemed unclear to users.
Key challenges and lessons learned:
It was my first time working on such a large team and project with such a short deadline. Although I was initially very nervous about the change and adapting to the new company, I soon learned to trust my colleagues. I also learned that active communication and short daily meetings were essential to ensure the success of the project. In addition, I was able to actively participate in both the UX and UI teams and contribute new ideas, which from a personal point of view made me feel valued and part of the team.