What I do
Digital products, websites and brand identities for startups and product teams that need what they ship to actually work.
UI/UX &
Product Design
Where I spend most of my time. Apps, dashboards, internal tools and connected products where the interface is doing real work and the wrong decision compounds.
In practice
On the iRobot air purifier app, research made it clear that most people didn't want to control the device — they wanted to understand whether their home was healthy. That single insight moved the dashboard from "manual controls first" to "air-quality visibility first", collapsed granular settings into three predefined modes (Manual, Auto, Sleep), and reshaped how the app connected to the wider iRobot ecosystem through the linked cleaning feature.
What's usually in scope
Research or analysis of the current product, user flows, wireframes, high-fidelity design in Figma, scalable design systems, and hands-on collaboration with your developers through build.
Branding
& Visual Identity
Visual identity from scratch, or rebranding one that no longer fits where the company is going.
What's in scope
Logo, colour system, typography, key applications, and guidelines clear enough that whoever picks it up next can actually maintain it.
No-Code
Web Design & Build
End-to-end websites in Webflow or Framer, designed and built by me — no designer-to-developer handoff, no split responsibility.
What's in scope
Site strategy, structure, visual design in Figma, and full build in Webflow or Framer. CMS setup, responsive behaviour, animations, on-page SEO basics, and a clean handoff you can maintain without me.
Testimonials
What my clients say
Working with Natalia on an illustration project, I was struck by her ability to expand on an idea — moving rapidly from initial sketches to an entire body of work that was consistent and high quality.
Craig Butterworth — Principal Product Designer
From Sketch to Body of Work.
My experience with Natalia couldn't be better. We worked together for nearly three years and I never once regretted hiring her. Hardworking, responsible, honest, creative, a great team player, proactive and passionate about her work. Is she perfect? Of course not — nobody is. But professionally, she consistently exceeded every expectation.
Luis Martínez García-Lomas — CEO, Monzon8
Would Hire Her 100 Times Over.
After working with her, I can say Natalia is incredibly versatile, meticulous, creative and resourceful. A safe bet if you're looking for someone strong in web design, graphic design or SEO — with the capacity to adapt and learn any new skill. On top of that, she's a great teammate who thrives in collaborative environments.
Laura Amengual López — Content & Community Manager
Versatile, Meticulous, Resourceful.
How I work
How I actually work
I don't run a rigid waterfall. Insights surface halfway through design, prototypes raise questions no one had asked, and things that looked finished sometimes get rethought after the first user test. What stays the same:
01
Context
Understand the actual situation first
Before drawing anything I want to know who uses this, for what, where it breaks today, and what business decisions sit behind it.
That understanding shapes every design choice that follows — otherwise you end up with beautiful screens that solve the wrong problem.
That understanding shapes every design choice that follows — otherwise you end up with beautiful screens that solve the wrong problem.
02
Iteration
Short, visible cycles — never a big reveal at the end
I share work in progress weekly, not finished deliverables. Problems surface early, priorities can shift without drama, and nothing gets built on top of a wrong assumption.
Wireframes and prototypes exist to answer specific questions — not to look polished. Polish comes later, once we know what needs polishing.
Wireframes and prototypes exist to answer specific questions — not to look polished. Polish comes later, once we know what needs polishing.
03
Adaptation
Defending decisions — and letting them go when needed
I explain why each design decision was made and defend it when I think it's right. But if something I made doesn't hold up with real users or with what the team needs to build, it changes.
The goal is the product working, not the mockup being preserved.
The goal is the product working, not the mockup being preserved.
04
Handoff
Closing projects properly, not just delivering files
Files organised, design system documented, edge cases captured, and a walkthrough with whoever will maintain the work after me.
You should be able to keep moving after I leave — that's the actual test of a good handoff, not how nice the final Figma looks.
You should be able to keep moving after I leave — that's the actual test of a good handoff, not how nice the final Figma looks.