To comply with the NDA, limited information is shared the following case study ⚠️ This product is NOT in the market yet ⚠️
To comply with the NDA, limited information is shared the following case study ⚠️ This product is NOT in the market yet ⚠️
The project was planned to be launched 4 months after the acquisition, but was moved to almost 16 months to add all the changes and new features to the product. The team has worked hard on the project to bring the project forward with exceptional quality despite the inconveniences encountered along the way.
the challenge
goals
objectives
THE CHALLENGE
Perfect balance between air, land and sea
The challenge was to make air cleaning possible through the iRobot app, yet accessible and linkable through scheduled tasks with the older Roombas products. The app needed to maintain its own look and feel familiar to the consumer users of the robot cleaners, yet be intuitive for the purifier users, guiding users from registration to the start of their first cleaning schedule. The main competitors, Dyson and Mila, set high standards for smooth and easy to use interfaces, and did not have this new feature we wanted to implement.
GOALS AND OBJECTIVES
Facilitate the integration of the new product into the app and adapt the content to encompass the entire portfolio, rather than focusing on a single product.
It is essential to create a welcoming onboarding experience.
- The navigation should be straightforward and intuitive, enabling users to find the information they require in a timely manner.
user interview
insights
scopes
user interview
Taking into account that the acquisition of the air purifier company was practically by surprise for everyone, for the user interview 12 people were interviewed, 6 of them came from the company and had different profiles within the company and the other 6 were people from outside the company with different backgrounds to ask them if they already knew about air quality and if they used any air purification apps. Through interviews and user research, I discovered a key insight: The user wanted their home products to be able to interact with each other so they didn't have to open different apps and make different settings. It was quite annoying and sometimes they gave up trying to make them both work at the same time because they didn't match.
research insights
Understand user pain points through research and interviews
I engaged in discussions with both experienced air purifier professionals and those with no prior knowledge of the product. The following key themes emerged from the research:
Simplicity: Users wanted simplicity in the user interface, as a cluttered interface was counterproductive to the calm they sought.
Learning: They wanted to learn about the product and how to know if they had done a thorough cleaning of their home. They wanted to understand the data they saw on the screen.
Guided flow: Users appreciated when applications guided them through the interface and onboarding.
Collaboration: Many users valued a collaborative experience between their cleaning machines.
SCOPE
Based on this information, I focused on these functions:
A simplified registration and login process.
An intuitive product screen with quick access to fan modes and settings.
Linking air purifiers and rhombuses for collaborative work.
design process
competitors analysis
user flow
From concept to wireframes: Designing a collaborative experience between different products in a simplified and guided way.
With a clear understanding of the user's needs, I began the design process, starting with an analysis of the main competitors to gather ideas.
benchmarking
Dyson, a direct competitor for hoovers and purifiers, and Mila, a competitor in the area of air purifiers, were the main focus of my analysis, although there were other brands as well. Dyson's functionality helped me identify design opportunities, while Mila's visual aesthetics helped me take note of some possible ideas that might work. My aim was to take the best from the chosen competitors to get the most out of the design, bearing in mind that we already had a previous design of the app and that we had to adapt the new ideas to the current Design System.
user flow
In order to optimise the user flow, it is essential to consider a number of key factors.
A new product, air purifiers, had to be created, and the user flow had to be carefully designed to align with the established brand guidelines. To achieve this, a fluid onboarding process was initiated, and the flow seamlessly transitioned to helping users manage their product through the app.
Halfway through and testing
Following the design of the user journey, I created some preliminary wireframes combining components from both the Aeris and robot apps to assess the potential appearance of the product screen and the functionality of the purifier fan mode.The Alpha 1 was the initial prototype, created following the identification of some bugs. After months of testing, the Alpha 2 was developed to address minor issues, including the latency in changing speed modes.
Data is also re-examine
In addition, I tested the AQI Analytics screens with real users. Initially, I posed straightforward questions to ascertain their background, knowledge of air quality, and other relevant details. I then presented them with a range of indoor and outdoor data analysis screens with the objective of identifying the most effective and user-friendly option.
PROGRESS DESCRIPTION
PROBLEMS SOLVING
Opportunity to work with the UI and visual design team to create sketches and final artwork for the app. Some of my work involved creating isometric illustrations to be used in the onboarding and other screens to help describe the content. This included creating people, animals, plants and furniture. I also helped to create 3D environment scenes.
check figma
The redesign of the website was done in the background and quickly in order to focus on the main project: the app.
This was because the main function of the website redesign was to inform the current users of the purifiers, those who knew and had bought the Aeris Health or Aeris Cleantec brand, that this brand had been acquired by the Roombas' company, iRobot. Also, it should be noted that this domain would be redirected to the main website once the new iRobot branded air purifiers had been released and the app had been launched.
So the redesign was based on adapting the current website of the purifiers with a visual similar to that of the home cleaning robots.
The project was carried out in almost 3 months and it had to be taken into account that it was going to be developed from scratch, as the Aeris website was made with Wordpress and the new one had to follow the same guidelines as the main website.
check figma
Results and impact:
We saw a 20% increase in the conversion rate, we also found that a high number of users who had both Roomba and purifier products used the new features where they could manage both products to get the most out of their home cleaning project. In addition, the significant changes to some of the features and screens in the app led to a decrease in the number of questions about how the platform worked, especially the onboarding, which initially seemed unclear to users.
Key challenges and lessons learned:
It was my first time working on such a large team and project with such a short deadline. Although I was initially very nervous about the change and adapting to the new company, I soon learned to trust my colleagues. I also learned that active communication and short daily meetings were essential to ensure the success of the project. In addition, I was able to actively participate in both the UX and UI teams and contribute new ideas, which from a personal point of view made me feel valued and part of the team.
