Results and impact:
The conversion rate exceeded the percentage we had set out to achieve. The heat maps we created of the app before and after the redesign showed us how users understood the app's features and screens. There was a positive reduction in the number of problems and bugs, and in the final user survey we conducted, we found that users of the new app were happy with the change.
Key challenges and lessons learned:
The first was to organise and manage a team of back-end and front-end designers in different geographical locations.
Knowing how to choose the right methodology for the delivery time and how to change it if necessary when unforeseen events occur, such as a sudden acquisition of the company.