Manuel Rodriguez
Married, 2 children
General Manager, 56 y.o
Valencia, Spain
Story
Manuel has been working as General Manager at the IberoStar Hotel in Valencia for 6 years.
His hotel used to have a 75% annual booking rate in off-peak months, in summer it used to be 100%, but after the pandemic bookings dropped alarmingly. Manuel and his team are looking for courses that will allow them to learn new marketing strategies to be able to act when the restrictions disappear and tourists start coming back to Valencia.
Needs and Goals
Learn new marketing strategies in the wake of the pandemic.
Specialised courses with experienced teachers.
Social media strategy for hotels.
Step by step redefines the IberoStar audience after the pandemic.
Study at any time of the day and place.
Pain Points
The courses found are very general and don’t have the content I am looking for.
Popular course market places as Coursera doesn’t offer any region specific coourses.
Most of the local online courses platforms don’t offer any social or peer-to-peer interaction.
Maria Perez
Single, a daughter and a dog.
Boss, 32 y.o
Sevilla, Spain
Story
Maria Perez and her friend Alicia Jimenez, are the bosses of Amigos Hostel. Both entrepreneurs decided to build their first hostel in Seville after having been working for 10 and 8 years respectively in London. A year after the opening of Amigos Hostel, the pandemic hit and they had to close temporarily until tourism returned. In the meantime, they are looking to learn from this situation to get back to work and look for new guests and travellers who want to book in their hostel.
Needs and Goals
Create experiences for our clients through the knowledge acquired in the courses and through professionals.
Specialised courses with experienced teachers.
Social media strategy for hostels or tourist flats.
Study at any time of the day and place.
Pain Points
Offline courses aren’t flexible in terms of schedule and require time to travel on public transport in a pandemic, not secure.
Can’t find any decent quality Touristic Marketing courses online.
Really hard to understand where to begin the tutorials and most of them are in other languages, not mine.
