Product Design Portfolio
iRobot Air Purifier Website is the marketing and ecommerce site for iRobot's air purifier line — the product category iRobot entered after acquiring Aeris Cleantec AG in November 2021 for $72M, its first acquisition outside robotics. The site had to introduce a new product category to iRobot's existing audience through clear content, intuitive navigation and a seamless e-commerce experience. I led the UX as Senior UX Designer, working alongside the app team on ecosystem consistency.
Role
Senior UX Designer
Timeline
1 yr. 3 mons.
Services
UX Design, UI Design, Information Architecture, E-commerce Experience
Year
2022
Industry
Smart Home / E-commerce
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Laptop mockup with an air purifier and roomba in the background
Project overview
Following the acquisition of Aeris by iRobot, the air purifier product line required a digital presence aligned with the iRobot ecosystem and brand standards. The challenge was not only to showcase the products but also to educate users about air quality, explain complex technical features and support the purchasing journey.

The project focused on creating a structured and user-friendly website experience that balances product information, educational content and e-commerce functionality while maintaining consistency with the broader iRobot brand.
Challenge
Air purification products often involve complex technical information, including filtration systems, air quality metrics and performance specifications. Presenting this information in a way that is easy to understand without overwhelming users was a key challenge.

The website also needed to support different user goals, from learning about air quality to comparing products and purchasing replacement filters.
Icons showing steps: learn, compare, choose, purchase, and maintain with arrows between each step.
Solution
The website was designed around clarity, education and conversion. Product information was organised into easily digestible sections, allowing users to understand key benefits without navigating through excessive technical content.The experience combines product storytelling, technical specifications and e-commerce functionality to support users throughout their decision-making process.
Aeris iRobot air purifiers and fabric covers in white, black, beige, pink, and blue with prices in CHF.
Users can quickly explore purifier models, understand their differences and identify the solution that best fits their needs.
Comparison of two iRobot air purifiers: aaair Lite in white and aaair 3-in-1 Pro in black beside furniture.
Technical information was structured using a clear visual hierarchy, making complex product specifications easier to understand.
Two product pages showing air purifier bundles with images, prices, add-to-cart buttons, and specifications.
Replacement filters and maintenance information were integrated into the experience to support long-term product ownership.
Key Features
E-commerce Experience
A simplified purchasing journey helps users move from product discovery to checkout with minimal friction.
Shopping cart page showing one air purifier product, price CHF 499, with summary and checkout button.
Educational Content
Air quality concepts and purification technologies are explained using accessible language and structured content.
Diagram showing an air purifier with five filters and a fan, capturing various pollutants like dust and pollen.
Product Comparison
Clear presentation of product features helps users compare different purifier models with confidence.
Filter Ecosystem
Users can easily find replacement filters and understand maintenance requirements for their devices.
Key Decisions
Integrating a new product category into the iRobot ecosystem
The challenge was ensuring air purifiers felt like a natural extension of the existing product family while maintaining consistency across the shopping experience.
Simplifying technical product information
Air quality metrics, sensors and filters can be difficult to understand. Information was progressively disclosed to help users learn without feeling overwhelmed.
Supporting comparison and purchase confidence
The product pages were structured to help users quickly understand differences between models and make more informed purchase decisions.
Outcome
The website launched as iRobot's direct-to-consumer channel for its newly acquired Aeris air-purification line, supporting approximately $8M in air-purification revenue during the first nine months of 2022 — iRobot's first year selling the product category direct-to-consumer (per SEC 10-Q filings). What travels forward: designing ecommerce for a genuinely new product category — where the audience already knows the brand but not the product — is fundamentally different from designing for a category with established mental models. Education has to come before persuasion, and product architecture has to answer questions the visitor doesn't yet know how to ask.

By balancing educational content, product storytelling and e-commerce functionality, the experience strengthens both user confidence and brand credibility.
Laptop mockup displaying multiple screens of the iRobot air purifier product page.Screenshot collage of aeris by iRobot website showing air purifiers, product details, filter set pricing, and user interface on smartphone.