Thoughts, lessons and behind-the-scenes from my work across product design, UX, branding and web experiences.
Product Design
UX Research
Branding
Web Design
Process
Freelancing
A paper plane, hotel key with keytag, coin, closed book, and potted plant arranged on stone surface.

Building Products Across Different Industries

Career
Open notebook with notes, pencil, coffee capsules arranged in a pattern, and a cup of coffee on a table.

What Nespresso Taught Me About UX Research

UX Research
Open notebook on a table with a question mark drawn inside, beside a pen and a small pot with dried flowers.

Good Design Starts With Better Questions

UX Research
A block of marble with one side rough and the other side polished into a smooth chair shape.

Why Simplicity Is Harder Than Complexity

Process
Beige stone steps with books and a small potted plant placed on different levels in soft sunlight.

Designing Learning Experiences Beyond Courses

Product Design
Desk with a cup of coffee, open notebook with sketches, photos, brochure, pen, and booklet about personal growth.

Why I Build Personal Projects

Career
Hand-drawn website sitemap on paper with sections Home, Products, Solutions, Resources, Company, Contact.

The Hidden Value of Information Architecture

UX Research
A row of white dominoes, some falling and some standing, on a smooth beige surface.

Designing for Smart Homes

Product Design
Financial reports with charts, tables, and a pen arranged on a desk reflecting data insights.

Making Complex Data Easy to Understand

UX Research
Stacks of Euro coins and two single coins arranged on a beige surface with shadows.

What I Learned Designing a Banking App

Product Design
Wooden blocks connected by lines forming a network with one empty central spot outlined by dotted lines.

Designing Products, Not Screens

Product Design
Left side shows scattered notes and diagrams; right side displays a clean project dashboard on laptop screen.

Why I Simplified My Case Studies

Process
Workspace with TOZ branding, moodboard, user flow sketches, color swatches, notebooks, pens, and coffee mug.

From Branding to Product Design

Career